7th Avenue Fashions, has been a landmark on Academy Road for the past 25 years. Melina De Luca, the owner of the iconic bridal shop is known as, "Winnipeg's Bridal Guru." Ask anyone who drives by the intersection of Academy and Lanark and they will tell you that her windows are always amazing and always changing. Equally impressive is the mural on the side of the building painted by Charlie Johnston. If you ask Melina, she will be happy to tell you how his brush strokes captured her spirit and passion. It was no surprise that the mural has become a Winnipeg attraction for brides to use as a backdrop in their own wedding photographs. However, the ultimate compliment is when a 7th Avenue Fashion bride returns to take pictures with Melina and her staff.

Melina's appreciation for beautiful clothing was evident a very young age and she intuitively knew that her career would be in fashion. After completing high school at St. Mary's Academy she began her studies at the University of Manitoba. She excelled in the Faculty of Human Ecology and acquired her degree with a Major in Clothing and Textiles. She continued to pursue her love for fashion at Parsons School of Design in New York honing her design and marketing skills. After returning to Winnipeg she worked with local designers and retailers and began pursuing her dream of owning her own bridal store.

With her education and experience in place Melina began to focus her attention to bridal. She was committed to finding timeless fashion and high quality at an exceptional price. She wanted to be the connection for her brides, their wedding parties, guests and prom girls to have access to runway worthy fashions. Melina and her dedicated sales staff and expert in house seamstresses are committed to make certain that each of their customers gets precisely what they deserve.

Equally important, upstairs in the corner office behind all the excitement, embedded in paper work is Joe. For most of you who do not know him he is Melina's husband and business partner. He has been recognized for his business acumen in the industry and applauded for his ethical approach in business and always leading by example. In the centre of their universe are their two children who remind them to slow down and enjoy life and all it’s blessings.


7th Avenue Fashions
546 Academy Road
Winnipeg, Manitoba
R3N 0E3
Phone (204) 488 0660
Fax (204) 489 6525
Monday to Friday
11:00am - 7:00pm

10:00am - 5:00pm

* 12:00am - 4:00pm
*from January 1 to March 31